Sarah Niedoba

Sarah Niedoba is a writer and editor based in toronto.

An award-winning journalist and sought-after content marketer, her work covers frequently touches on housing policy, urban planning, municipal politics and entrepreneurship.

A graduate of the University of Toronto’s media studies program, she began her career as managing editor of The Varsity, Canada’s largest student newspaper. Her writing has appeared in Maclean’s, Canadian Business, Toronto Life, TVO and more.

You can reach her at, and read more of her work below.



Why house prices are unlikely to rise anytime soon, Maclean’s

Ontario government amends development application process, Toronto Storeys

Why Toronto real estate agents are sounding the alarm over the city budget, Torontoist


How to find the best angel investor for your startup, Canadian Business

The insider’s guide to elevate tech fest, Toronto Life

Meet the marketer behind the Raptor’s #WeTheNorth campaign, Canadian Business


How Sudbury is using better data to battle opioid overdoses, TVO

Mainstreaming laneway secondary suites, NRU

City program aims to build green economy, Torontoist


Innovation Minister Navdeep Bains on how to make Canada globally competitive, Canadian Business

Shopify CEO Tobias Lütke on how to maintain startup culture at scale, Canadian Business

Canada Goose CEO Dani Reiss on how to build an international brand, Canadian Business